The BBC unveils its EU cookie law solution
BBC.co.uk The BBC has gone for a status bar at the top of the page which informs users that the site uses cookies. There is a link to change cookie settings, but if users press continue or just carry...
View ArticleIs The Telegraph’s metered paywall a good idea?
Can the Telegraph emulate the FT model? The FT has a similar metered model, and this seems (from the outside at least) to be working for the company. According to recent stats, FT.com increased its...
View ArticleDaily Telegraph trumps The WSJ, Times and Boston Globe in usability study
For the purposes of this post I’ll summarise the results of the purchase journey, which Qubit refers to as ‘Find’, ‘Choose’ and ‘Buy’. Find This section assesses the visual appeal of each newspaper’s...
View Article31 opinions on the future of programmatic advertising
To learn more about this topic, book yourself onto our Programmatic Training Course. Personalisation / targeting 1. Nic Roope, Poke London It’s the usual tension between art and the machine. Take a...
View ArticleEuro 2016 digital campaigns: So far, so uninspiring
Let’s look at some early acitivty… The slightly uninspiring Lipton Would Sir Alex Ferguson have appeared in an advert for iced tea? Those were different days. Jose Mourinho, Manchester United’s...
View ArticleThe Telegraph has launched a new mobile app: Is it any good?
I decided to give it a whirl – here’s what I thought. Signing up Previously only available for Telegraph subscribers, the app is now free and available for everyone to use. Signing up is quick and...
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